News & Articles

Gone are the days, when marketing materials included just a brochure/flyer and business card….and maybe some advertising in the most relevant magazine or newspaper.   The game that we all play has now got way more players and closing the sale is harder than ever…

This task is actually tougher than it seems…for some small businesses it may be very simple.  However understanding who your customer is a big step in understanding how your marketing will work. The technical phrase that is used to describe customer classifications is “Personas”. …

For those of you that have read the “SEO Tips of the Day” and the “Reviewing your Website Tips of the Day” may see some duplication here….HINT – if you see duplication in tips, it doubles, triples the importance of that item…so give the…

Getting clued up and putting together your digital strategy. All this time we have been discussing search engine optimization and reviews of your website…you have been learning about how you can promote your website and make sure that you get the best possible results…

When you reviewed your website yesterday for “call to actions” and easily visible options for potential customers to interact with you, did you notice if your site is looking a little old? When I say old, does it look like it was created a…

Is your website fun? Does it catch someone’s attention? If you are selling to consumers, a great way to catch their attention is via video. Over 80% of people who view a video of your product are more likely to pick up the phone…

Do a test run with your website as if you are a potential client. How much time did you spend on your website looking for either a phone number, email address, your price list or a way to get a quote? If it takes…

Technology today is fast moving, as are the people who use it.  You have 3-5 seconds to catch a person’s attention when they visit your website.  If you fail, they are moving onto your competitor’s site. Starting today, I am posting some ideas and…

Search Engine Optimization (SEO) Tip of the Day – SEO is more than just technology and understanding how browsers work….it is about interaction and people…share your page with a link wherever you can…talk about your website wherever you can….utilize social media every day, multiple…

Search Engine Optimization Tip of the Day……text that appears in rich media formats such as video and flash headers, are very hard for search engines to read…if you do have key words appearing in rich media formats, make sure that you include them in…

SEO (Search Engine Optimization) Tip of the Day! Monitor where your keywords are located…if your keywords are part of a picture, or in a form they will not be picked up by the search engines. If your keywords are part of a picture, make…

We want to help small businesses in Mississippi get better results in search engines and for their websites to be listed higher up the list. This is known as Search Engine Optimization. A lot of your SEO work can be done organically using a…