


News & Articles

Empowering Small Businesses and Nonprofits: Our Commitment to Growth

What Makes Owning a Small Business so Incredible and Rewarding!

Calling all Plumbers

Seven Comparisons – Shopify VS WordPress

Facebook Page versus Website

Seven Sins of Marketing & Social Media

Domains, Hosting, Web Design | The Seven Sins

The Thought Download

Small Business Ownership The Pros and Cons

Focus, Dedication and “Pulling up your Socks”

Outsourced IT for Small Businesses: Needs, Benefits, and Types of Services to Outsource
With IT becoming a significant part of our lives, outsourcing IT services will become more prevalent. The IT outsourcing market is predicted to grow by 6% annually till 2022, which indicates that outsourcing is here to stay and expand. For small businesses trying to find their…

Web Designer versus Web Developer!
It’s common for a website designer to be confused with a website developer. A developer uses coding languages to create the framework of a website. With the onset of code free development, the need for a developer to the average business owner is becoming…

Discover How to Retain Your Top-Rated Workers with These Four Key Tips
Recruitment departments in America have big challenges: finding a way for their employees to stay with the company. Yes, it may be rare, but the problem of our century is no longer the few jobs offered but the massive resignations. If you’re an HR…

Call to Action!
Knowledgeable and experienced web developers and web designers are always reviewing new and useful techniques to utilize in their designs. Today is the sixth day of eleven where we will touch on different topics of discussion when interviewing for a new web designer or…

Animation & Movement
Knowledgeable and experienced web developers and web designers are always reviewing new and useful techniques to utilize in their designs. Today is the fourth day of eleven where we will touch on different topics of discussion when interviewing for a new web designer or…

Responsive Web Design
Knowledgeable and experienced web developers and web designers are always reviewing new and useful techniques to utilize in their designs. Today is the first day of eleven where we will touch on different topics of discussion when interviewing for a new web designer or…

Parallex & Infinite Scrolling – Pros and Cos
Knowledgeable and experienced web developers and web designers are always reviewing new and useful techniques to utilize in their designs. Today is the second day of eleven where we will touch on different topics of discussion when interviewing for a new web designer or…

To follow or not to follow? That is the question!
It is really important to understand the difference between follow and nofollow links if you are looking to maximize your digital performance. They should be a major part of your SEO strategy. So, the big question really is “To follow or not to follow?…

Organic SEO & the Small Business Owner – Day 1

Online Networking and How to be Successful

Why is it that most small business owners do not research the difference between 100% custom, and template based websites?
Just saw a question on Alignable about web design and small businesses, and thought I would post the question here and my response. Let me know what you think: https://www.alignable.com/…/why-is-it-that-most-small… Why is it that most small business owners do not research the difference between…

My First Job!

Fixing a Marketing Problem

Social Media and its Role in Politics & Religion
I spend a lot of time on social media and the internet for a variety of reasons: Reading, learning, researching, marketing, and communicating to name just a few. I have always respected the internet and the information that is so easily accessible. I remember…

Necessity is the Mother of Invention – A Positive Note!
The Coronavirus Disease (COVID-19) has both challenged and changed the world’s perception of individualism, materialism, greed, organization, and the many uses of technology. This pandemic has driven people to avariciously hoard items that are needed by EVERYONE in the world, and to vainly attempt…

…I said Persona, not Patronus
…I said Persona, not Patronus 😀 I wonder if JK Rowling used the definition of Persona to create the word Patronus. I believe that they are both one and the same thing. So lets investigate the definitions… Definition of persona (Merriam Webster online dictionary) plural…

Every buck is important in a small business!
Every $1 that is spent on marketing campaigns is a $1 lost unless you work on getting results. Never sit back and assume that your post on Facebook will generate thousands of dollars of business. The fact is – it won’t! If you follow…

Work Etiquette versus Moral Integrity – A discussion!
When your morals, and that displayed at your place of employment differ significantly you may find yourself in a dilemma that will make you look at things a little differently! I have always, gone with my gut when choosing my clients for the most…

Focus, Dedication and “Pulling up your Socks”
20 years of working at home has its pros and cons! I have spent the last 20 years working from home. It has been an interesting journey of which I am finally beginning to understand. Having a home office was a great alternative to…

So…you now know who your potential customer is – now find their pain!!!
Gone are the days, when marketing materials included just a brochure/flyer and business card….and maybe some advertising in the most relevant magazine or newspaper. The game that we all play has now got way more players and closing the sale is harder than ever…

Figure out exactly who your customer is and who your customer is not!
This task is actually tougher than it seems…for some small businesses it may be very simple. However understanding who your customer is a big step in understanding how your marketing will work. The technical phrase that is used to describe customer classifications is “Personas”. …

About our Sponsor!
About our Sponsor The Little Web Design Shop is a small company located in Mount Olive, Mississippi. They focus on offering support to small businesses that need to a website to help promote their products and services. Business owners may have used one of…

Day One – Your Digital Marketing Strategy
For those of you that have read the “SEO Tips of the Day” and the “Reviewing your Website Tips of the Day” may see some duplication here….HINT – if you see duplication in tips, it doubles, triples the importance of that item…so give the…

Getting up to speed on your digital strategy
Getting clued up and putting together your digital strategy. All this time we have been discussing search engine optimization and reviews of your website…you have been learning about how you can promote your website and make sure that you get the best possible results…

Old and outdated or does your website just need a new “font refresher”?
When you reviewed your website yesterday for “call to actions” and easily visible options for potential customers to interact with you, did you notice if your site is looking a little old? When I say old, does it look like it was created a…

Videos are a great way to keep people watching your website and your product.
Is your website fun? Does it catch someone’s attention? If you are selling to consumers, a great way to catch their attention is via video. Over 80% of people who view a video of your product are more likely to pick up the phone…

It is tough to get someone to visit your site, and even tougher to keep them there!
Do a test run with your website as if you are a potential client. How much time did you spend on your website looking for either a phone number, email address, your price list or a way to get a quote? If it takes…

Reviewing your website should happen on a regular basis!
Technology today is fast moving, as are the people who use it. You have 3-5 seconds to catch a person’s attention when they visit your website. If you fail, they are moving onto your competitor’s site. Starting today, I am posting some ideas and…

Day 5 Search Engine Optimization (SEO) Tips of the Day

Day Four – Search Engine Optimization (SEO) Tips of the day
Search Engine Optimization (SEO) Tip of the Day – SEO is more than just technology and understanding how browsers work….it is about interaction and people…share your page with a link wherever you can…talk about your website wherever you can….utilize social media every day, multiple…

SEO and Page Names – Day 3
Search Engine Optimization Tip of the Day……text that appears in rich media formats such as video and flash headers, are very hard for search engines to read…if you do have key words appearing in rich media formats, make sure that you include them in…

Key Words and Content Management Systems – Day 2
SEO (Search Engine Optimization) Tip of the Day! Monitor where your keywords are located…if your keywords are part of a picture, or in a form they will not be picked up by the search engines. If your keywords are part of a picture, make…

Search Engine Optimization – Tips for organic optimization for the small business owner – Day One Tip
We want to help small businesses in Mississippi get better results in search engines and for their websites to be listed higher up the list. This is known as Search Engine Optimization. A lot of your SEO work can be done organically using a…

Be tough skinned, appreciate your clients, solve challenges
Imagine this: If you had $86,400 and someone stole $10 from you, would you be upset and throw away all of the remaining $86,390 away in hopes of getting back at the person who took your $10. Or move on and live? Right, move…