Do a test run with your website as if you are a potential client. How much time did you spend on your website looking for either a phone number, email address, your price list or a way to get a quote? If it takes you more than 10 seconds (taking into considering that you know where to look) to get to any one of these three things, it is TOOOO LONG!!! When people are looking to get a quote for work, they A, want to find a way to get that quote quickly and B, they really don’t care about your long story about how you got established. They are on your website for a reason. So, it is key to capture their information and to see what they need. How they got there is also important so that you can make sure your marketing dollars are working but keeping them there is even tougher!
Have a landing or home page designed for all leads that come in from a link….the landing page will be fully designed for what people are looking for – a quote, a phone number or email address or even a form for them to fill out which is clear, bright and helpful…also have an obvious link to your main home which allows them to read more to get gather more information about your company and product. On this landing page you should have several “Call to Actions” for the potential customer…to call you, email you, fill in a form to request information – all work effectively!