Search Engine Optimization (SEO) Tip of the Day – SEO is more than just technology and understanding how browsers work….it is about interaction and people…share your page with a link wherever you can…talk about your website wherever you can….utilize social media every day, multiple times a day if possible (there are tools online that allow you to do this easily such as hootsuite) and ask your friends and family to share your posts.
Remember people clicking on your site and choosing your business is a personal thing irrelevant how impersonal sitting behind a computer screen feels.
Search Engine Optimization (SEO) Tip of the Day! The current favorite way to layout small business websites is not just because it looks cool…5 years ago people preferred to click than scroll…10 years ago websites contained more text than images because of load speeds and a large percentage of people still having dial up…
A one page website is not just cool and nice for the people who like to scroll, it helps your organic SEO efforts too!!! A one page website is highly searchable by browsers for relevant keywords and links. So please do not think that your web designer is trying to short change you if they work at keeping all the options that you want to share online on 1 page! It is the sign of a great designer!
Search Engine Optimization (SEO) Tip of the Day – We are half way through my list of SEO tips…would welcome input on if you think they have been helpful to small businesses and if you could please share my FaceBook page with colleagues and business friends that they think it can help.
So today’s tip is: links, links, links. Setting up links on your website to other sites that can help your customers, will keep your customers coming back to visit your website for information. In addition if you have links from your website with a reciprocal link it will help your organic SEO. Also if you do have links on your website, make sure that the anchor text is descriptive and relevant. Typing “Click Here” is not very helpful. Always attach your hyperlink to that text in your sentence. So in the below example the hyperlink should be attached to the words “swimming pool”. “Your swimming pool needs regular maintenance”
Search Engine Optimization (SEO) Tip of the Day – TWO WORDS – GOOGLE ANALYTICS. Definition from google “Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.” All I can say it is FREE and it is very HELPFUL! It takes just a few minutes to set up and can guide you significantly on what your message should be and who is reading it.