…I said Persona, not Patronus 😀
I wonder if JK Rowling used the definition of Persona to create the word Patronus. I believe that they are both one and the same thing.
So lets investigate the definitions…
Definition of persona (Merriam Webster online dictionary)
plural personae play pər-ˈsō-(ˌ)nē, -ˌnī or personas
: a character assumed by an author in a written work
a plural personas
: an individual’s social facade or front that especially in the analytic psychology of C. G. Jung reflects the role in life the individual is playing
: the personality that a person (such as an actor or politician) projects in public : image/plural personae : a character in a fictional presentation (such as a novel or play) —usually used in plural comic personae
Definition of patronus (www.pottermore.com)
The Patronus is the most famous (and famously difficult) defensive charm. The aim is to produce a silvery-white guardian or protector, which takes the form of an animal. The exact form of the Patronus will not be apparent until the spell has been successfully cast. One of the most powerful defensive charms known to wizardkind, the Patronus can also be used as a messenger between wizards. As a pure, protective magical concentration of happiness and hope (the recollection of a single talisman memory is essential in its creation) it is the only spell effective against Dementors. The majority of witches and wizards are unable to produce Patronuses and to do so is generally considered a mark of superior magical ability.
Moving on to the real reason we are talking about personas….keeping, finding and communicating to your clients and prospects.
Definition of buyer persona (hubspot)
Hubspot has a great definition of a buyer persona…(I could not write it better, so why re-invent the wheel!)
“A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.
Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.”
I think that the three definitions will help you think out side the box a little when you are trying to figure out who your clients are…taking the step to fully understanding your buyer personas, will allow you to write content that will generate the results you want which then leads to more profitable sales!
1. Take a step back, clear your mind for at least three minutes and take a deep breath. Walk into your store – be it a physical or virtual – and make sure you have your customers shoes on. Try to think like them…what do you see and feel?
2. Write down everything that comes to mind…positive and negative! Be honest. This information will be your guiding light to creating your buyers personas and then writing the content for your next promotion and marketing materials.
Our next blog will be looking at implementing those client personas and writing content for your marketing campaigns.
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